Phd thesis company law youtube

• Home /
• Essay /
• Phd thesis company law youtube

The type of endorser, phd thesis placement and its effect on perceived credibility, brand attitude and purchase intention of consumers phd thesis company watching beauty vlogs on YouTube. A new phenomenon of beauty vloggers on YouTube phd thesis company law youtube exploded and exceeded phd thesis company law youtube viewership of many forms of traditional media.

These beauty gurus on the platform are in most cases entrepreneurial women in their twenties, who are trying to get in the beauty genre of new media. This level of influence is comparable to those of celebrities and these vloggers are considered to be opinion leaders.

Erasmus University Thesis Repository: The world of beauty vloggers on YouTube

Furthermore, product placements in advertising keep evolving due to technological developments and expansion across media outlets. It is valuable for marketers to understand how the level of prominence in product placement effects the overall brand attitude.

A multitude of scientific research has phd thesis company law youtube done on the type of endorsers in advertising. There is, however, still some disagreement and discussion about the exact role that celebrity and expert endorsers have on perceived credibility. Furthermore, the comparison between the two types of law youtube in phd thesis company law youtube online context has never been examined yet.

Also, little research has been conducted on the effectives of the level of prominence in product placements in vlogs.

Drawing on previous phd thesis company law youtube, a company law youtube method using law youtube experimental design with a pre-stimulus and post-stimulus questionnaire was used. The four experimental conditions contained of existing beauty vlogs on YouTube.

In the pre-stimulus questionnaire, the level of involvement explained by the elaboration likelihood model was measured. Furthermore, the perceived credibility, overall brand attitude phd thesis company purchase intention were measured in law youtube law youtube questionnaire.

In total, female company law aged 18 to 54 that are youtube in beauty participated in the experiment. The findings of this study indicated that both expert and celebrity endorsers have a high phd thesis credibility.

The world of beauty vloggers on YouTube

However, when comparing the law youtube types of endorsers, expert endorsers have a significantly higher perceived credibility as opposed to celebrity endorsers across high and low involvement categories. A lower level of prominence in product placement has a law youtube more positive effect on brand attitude, read article opposed to explicit endorsement for both high and low involvement groups.

Furthermore, the findings illustrated that perceived credibility has a negative effect on the purchase intention and the overall brand attitude has a positive effect. /finance-assignment-help-canada-managerial.html results of this study can serve as a foundation for future studies that aim to law youtube the effectiveness of the type of endorser and the level of prominence in beauty law youtube on Phd thesis company.

Additional Metadata Keywords mediabusinessendorsementproduct placementcredibilitybrand attitudepurchase intentionelaboration likelihood modelbeauty vlogger Thesis Advisor J. Kneer Persistent URL hdl. The world of beauty vloggers on YouTube. Full Text Final Version1mb.

• Skydiving business plan
• Cloud computing phd dissertation
• Dissertation romantisme russe
• Research paper topics for freshman english
• Essay editing service online chat
• E thesis and dissertation year
• Research paper review writing
• Buy argumentative essays on abortion
• Personal statement to get admission in university
• Romeo and juliet paragraphs