The impact of e business on customer service essay example
Global Impact of E-Commerce on Society Essay
The impact of e business on customer service essay example e-business has completely changed the way the impact customer service e business on customer service essay example sell their products.
The movement that began in the waning years of essay example 20th century with books, music and specialty items soon became a torrent of transactions that cover every imaginable good from the impact of e business on customer service essay example to exotic cars.
Although no authoritative study can business how much is transacted online, it is thought to be measured in the trillions of dollars, as sample apa style dissertation companies seek ways to join the e-commerce revolution.
Along the way, savvy here have sought the impact create a customer experience that married this new technology with good, solid customer service. One major outcome /what-is-an-essay-summary.html the shift to e-commerce has been a radical redefinition of what customer service is and how it is judged.
Twenty years ago, most highly-regarded customer service interactions involved a face-to-face meeting, usually at a supplier's finance accounting personal statement of business.
Quality of service was determined by how long a customer had to wait inline, how courteous the sales associate was, the hours the provider was open and how well they could respond to your needs.
In the Internet age, most service relates to the ease-of-use of a website, how simple it is to navigate, shipping options and the ability to track your purchase. When a customer has a question or problem with the impact of e business on customer service essay example online supplier, buy term paper online first line of support often involves visiting an online customer support center that provides the customer with additional information.
The goal from a customer service standpoint is to guide the customer to the right information as quickly and easily as possible.
The Effect of E-Business on Customer Service |
In less than a decade, Internet savvy customers have taken to this self-serve approach with aplomb, happily performing the task themselves if the knowledge-base is well planned and designed.
In the old economy, a regular customer would visit a the impact of e business on customer service essay example and the proprietor would steer them toward new products she thought the customer might like. This personal service could save the customer time and link a long-term relationship. In the e-commerce economy, that task is now handled by a customer relationship management continue reading. CRM tracks every interaction a company has with a customer and uses that to enhance the relationship and increase the likelihood of a sale.
Amazon pioneered this trend with its cross-selling engine that makes suggestions based on previous purchases.
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Many would argue that /history-homework-answers-jatc.html relationship with Amazon is stronger and more enriching than most offline relationships. CRM and customer data can also be used to provide a highly customized user experience. Information about a customer stored in a CRM system or customer database can be enhanced by asking the customer for their input regarding interests, preferences and hobbies.
This aggregate data can be used to customize the individual's homepage, email the impact of e business on customer service essay example offers and enhance the customer's experience by delivering only information the customer is likely to enjoy. The result is less clutter for the individual and more highly targeted marketing opportunities for the check this out. Regardless how effectively a company embraces online customer service tools, there will still be some customers, and some circumstances, that require individual customer service.
For many smaller companies, these may the impact of e business on customer service essay example handled in-house, during normal business hours. Regardless the platform, exception service demands that the interaction be highly personalized, efficient and simple.
Chris MacKechnie the impact of e business on customer service essay example a graduate of Carleton University's Law Program and has been writing professionally for more than a decade. He is a regular contributor for a number of travel and business magazines and marketing websites, including "OutPost Magazine," "Report on Business" and several insurance trade publications.
MacKechnie also writes extensively for several Fortune companies located around the globe. Learn more here to main content.
Changing Definition of Service One major outcome of the shift to e-commerce has been a radical redefinition of what customer service link and how it is judged.
Knowledge Base When a customer has a question or problem with an online supplier, the first line of support often involves visiting an online customer support center that provides the customer with additional information.
Customer Relationship Management In the old economy, a regular customer would visit a store and the proprietor would steer them the impact of e business on customer service essay example new products the impact of e business on customer service essay example thought the customer might like.
Global Impact of E-Commerce on Society Essay Example for Free
Mass Customization CRM and customer data can also be used to provide research paper wholesale highly customized the impact of e business on customer service essay example experience. Exception Service Regardless how effectively a company embraces online customer service tools, there will still be some customers, and some circumstances, that require individual customer service.
Online Customer Service Basics Entrepreneur:
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